ABOUT ABI CONSULTANCY
Abi Consultancy stands at the crossroads of luxury and purpose, nestled in the vibrant landscape of Dubai. We are not your typical PR agency; we are a close-knit team of dedicated professionals, passionate about making a difference. Our focus is clear: we collaborate exclusively with sustainable lifestyle brands, believing that impactful communication can be a force for positive change in the world.
We specialize in elevating sustainable brands through genuine, purpose-driven communication. Through strategic insights and creative expertise, we pave the way for your beauty, fashion, and lifestyle brand to shine authentically in a crowded market. Our approach is personal and nuanced, focusing on understanding the essence of each brand we work with. We believe in the power of authentic storytelling and meaningful connections.
At Abi Consultancy, we believe in substance over spectacle. Our approach is genuine, our methods are tried and true, and our results speak for themselves. We don't believe in one-size-fits-all approaches. Instead, we specialize in crafting bespoke strategies, ensuring every brand we collaborate with discovers its distinctive identity in a competitive market.
THE TEAM
Sandra Abi Chahine, the visionary founder of Abi Consultancy, is a powerhouse in the fashion and communication industry. A Lebanese native, Sandra's journey through the realms of fashion and communication began early, grounded in a solid foundation of business acumen from the American University of Beirut.
Sandra's career, marked by experiences with iconic names like CHANEL and CHRISTIAN DIOR, is a testament to her passion and dedication. Yet, beyond the glitz and glamour, Sandra is a visionary with a purpose. Her foray into consultancy was not just a career move; it was a conscious choice to blend her expertise with her values, focusing solely on sustainable brands.
A wife, a mother, and a mentor, Sandra embodies balance and poise. Her approach is refreshingly straightforward, her insights remarkably astute. In a world often cluttered with noise, Sandra's quiet influence speaks volumes. She is not just a founder; she is the soul of Abi Consultancy, ensuring that every brand we touch receives the genuine attention and expertise it deserves.
The founder: Sandra Abi Chahine
Ghayssa stands as a dynamic force within the PR industry, bringing fresh perspectives and boundless energy to the Abi Consultancy team. With a Master's degree in Marketing and Communication from IE University, Ghayssa's passion for public relations ignited at the age of 19 during her first internship, and it has only grown stronger since. Over the past two years working alongside Sandra, Ghayssa has become an invaluable asset, infusing each project with innovative ideas and a deep commitment to authentic communication. Her dynamic approach and dedication make her a driving force in crafting compelling narratives for the brands we work with, ensuring that Abi Consultancy remains at the forefront of the ever-evolving PR landscape.
Ghayssa Azar