CHANEL Cruise
2014 Show
A pivotal moment in the trajectory of Abi Consultancy’s journey unfolded when we actively contributed to CHANEL ’s Cruise 2014 runway show, hosted on ”The Island” in Dubai. Collaborating closely with the CHANEL team, we immersed ourselves in the intricate preparations leading up to the grand event. The international Cruise show boasted an impressive attendance of nearly 1000 guests, with 500 of them representing the global press. The late Mr. Karl Lagerfeld’s influential presence elevated the show’s production to new heights, firmly establishing it in the zeitgeist. The event not only achieved resounding success but also positioned Dubai prominently on the international fashion map, generating substantial buzz. In this immersive experience, our team at Abi Consultancy seamlessly managed various aspects, including overseeing the Middle East press’s logistics—from flights to itineraries—and orchestrating all interviews with Mr. Lagerfeld. Expanding our repertoire, we took on the additional responsibility of organizing associated photoshoots while also spearheading the PR strategy’s comprehensive implementation. The goal was to secure extensive coverage in both the regional and global fashion landscape, further enhancing our multifaceted capabilities.