DIOR DUBAI Haute couture
SS19 Show

Following Sandra’s four rewarding years as a Fashion PR Executive at Christian DIOR, our team at Abi Consultancy embarked on a distinctive journey with the renowned French Maison. Engaging in a special project, we found ourselves deeply involved in the presentation of CHRISTIAN DIOR Haute Couture Spring-Summer 2019 Collection, held in Dubai. In March 2019 we directed our expertise toward shaping the Communication strategy for this eagerly anticipated show. Our efforts spanned across various mediums, including print and digital platforms, as well as collaborations with international and regional influencers and celebrities. Within this comprehensive project, we not only left an indelible mark on the communication aspect but also showcased our burgeoning talent for content creation. Collaborating closely with Getty Images, we delved into a dynamic trio of photoshoots, video production, and celebrity shots. As we orchestrated the organizational process, our adeptness extended to configuring Press and TV interviews, notably with the Creative Director of the House, Maria Grazia Chiuri. This multifaceted approach underscored our commitment to ensuring the success of this iconic project.