Vanina

VANINA is a social enterprise that spontaneously grew out of a common passion between childhood friends Tatiana Fayad and Joanne Hayek. It all started with a jewelry line in 2007, and evolved to become a lifestyle label, presenting seasonal collections of jewelry, accessories, and apparel; all proudly handcrafted in Lebanon, and distributed internationally. Beneath their light and playful glamour, the Vanina products hide a passionately engaged activism that aims to promote local community development through the valorization of craftsmanship and environmental awareness. With its motto “Never fully dressed without a smile”, Vanina celebrates femininity by promoting a lifestyle of effortless yet generous beauty. It values detailed and experimental craftsmanship, through delicate and bold fashion products inspired by nature and the arts.

SCOPE OF WORK:

Regional launch/ Event planning/ Influencer marketing/ Media relations/ Strategic communications/ Pop-up execution/ Product launches