CURATED

Founded in 2018 by friends Hend Aziz and Alia Alkhafajy, Dubai-based clean beauty distribution company Curated is single-handedly shaping the regional beauty industry through its innovative, vertically integrated approach to clean beauty distribution. The company’s forward-thinking business model offers leading and niche global brands the opportunity to create a viable footprint within the GCC, working with both brands and retail partners to effectively provide high value, strategic solutions which cater to the growing demand for clean beauty products amongst men and women within the region. Curated’s holistic approach to distribution encompasses the values of both its founders and the clean beauty and wellness movement. Driven by their shared motivation for promoting a more mindful, sustainable and conscious lifestyle, Curated partners with brands that are the best in class, free from harsh ingredients and made by ethical and responsible founders who strive for the betterment of their customers’ wellbeing and the environment. Curated exclusively represents over 20 hand-picked premium clean beauty and wellness brands that range from skin and body care to fragrances and deodorants brands that are suitable for both women and men. Some of the brands within the Curated portfolio includes Solaris Laboratories NY, Indie Lee, By Dariia Day, Abel Odor, Corpus Naturals, Verso Skincare, Ellis Brooklyn, SJO Skin, AVA ISA, TAOS AER, Gloss Moderne, MDO SKIN , Heretic Parfum , Khus+ Khus, Soleil Toujours, Mini Bloom and many more in the pipeline.

SCOPE OF WORK:

Influencer marketing/ Media relations/ Strategic communications